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LBM Marketing Symposium: Kansas City
Simpson Strong-Tie
825 Armourdale Pkwy
Kansas City, KS 66105
Wednesday, March 11, 2020, 9:00 AM - 4:00 PM CST
Category: Events

Word of mouth advertising alone won’t pay the bills. Expensive ads aren’t the answer. The best LBM dealers have learned to promote themselves profitably by relying on a low-cost combination of social media, branding, e-newsletters, events, flyers, special funding, and plain old press releases. These building material suppliers get maximum gains from minimal budgets. What do they do right?


The Webb Analytics Marketing and PR Boot Camp, co-sponsored by the Northwestern Lumber Association, is your opportunity to pick up ideas and learn practices that will transform your marketing efforts from moribund to marvelous. If you manage marketing at your LBM company, this event will boost your skills and resources. If you’re new to marketing or oversee someone who does, this workshop will teach you the basics. Register HERE

 

In One Day, You’ll Learn To:
• Create social media that leads to sales
• Build brand awareness at low or no cost
• Turn your customers into advocates
• Increase vendors’ marketing support
• Take your website to new heights
• Organize events and PK sessions
• Write press releases that get published
• Better track your campaigns’ ROI
• Employ the power of logos and mascots
• Enhance your brand with podcasts
• Communicate effectively with co-workers
• Produce great TV and radio ads
• Respond to reporters when a crisis erupts

Member

$295/person

Regular/Non-Member

$345/person