Word of mouth advertising alone won’t pay the bills. Expensive ads aren’t the answer. The best LBM dealers have learned to promote themselves profitably by relying on a low-cost combination of social media, branding, e-newsletters, events, flyers, special funding, and plain old press releases. These building material suppliers get maximum gains from minimal budgets. What do they do right?

The Webb Analytics Marketing and PR Boot Camp, co-sponsored by the Northwestern Lumber Association, is your opportunity to pick up ideas and learn practices that will transform your marketing efforts from moribund to marvelous. If you manage marketing at your LBM company, this event will boost your skills and resources. If you’re new to marketing or oversee someone who does, this workshop will teach you the basics.